Services

• Visual Identity
• Concept Development
• Signage System
• Space Design
• Wayfinding Design

Problems

Difficulty in Communication

Talking out loud about numbers can be tricky. In situations where mistakes could happen easily, it can lead to confusion and slow things down, especially in important jobs like air traffic control or assigning flights to gates.

Cross-Cultural Understanding

Numbers alone might not be clear to everyone, especially people from different cultures or who speak different languages. This could cause confusion for airport staff and passengers who don't share the same language.

Difficulties in Expansion

Growing airports and new services can overwhelm number-based systems, leading to delays and wasted time.

Research

Numerical to Alphanumerical

We updated our airport signage and identification systems to meet international standards.

Wayfinding Analysis

We studied how people move through the airport and interact with signs. We looked at how easy the signs are to read, see, understand, and follow. We also tracked people's paths and saw where they got stuck.

Human Factors and Cognitive Psychology

We studied how people understand airport signs, symbols, and text. This helps us design signs that are easier for everyone to use, including people with disabilities or language barriers.

Solutions

Ease of Communication

Using alphanumeric codes instead of long numbers makes communication clearer and easier for everyone involved in aviation, from airport staff to passengers. This helps prevent errors when transmitting important information.

Global Standardization

Using alphanumeric codes instead of long numbers makes communication clearer and easier for everyone involved in aviation, from airport staff to passengers. This helps prevent errors when transmitting important information.

Scalability and Flexibility

Airports can easily grow and change with air travel's needs thanks to alphanumeric systems. These systems are flexible and allow for quick updates to codes, schedules, and gates.

Problem

Visibility of information contends with logo

Using a larger vertical logo verses using a smaller horizontal logo can be indecisive because the larger logo increase visibility from afar, but decrease the amount of space used in the design.

Solution

Vertical logo provides visibility from afar and space for information

We made the decision to use the smaller vertical logo because it allowed for more directional information below the logo. This resulted in less clutter in the physical space, less information below eye level, and overall less confusion.

Problem

Visibility of text appears low

Centering text on an artboard can be achieved through two methods: visual centering, where the text is consciously aligned to appear centered based on parameters like sign height, placement, and location; and automated centering, where the computer aligns the text to the exact center.

Solution

Creating an alternative

First, we created a typography guideline to help pick font size for each sign based on the amount of text, number of lines of text, and the production dimensions. After creating a guide, we decided to create the visual center because the automated center looked awkward and “bottom heavy” when the sign was setup in it’s environment.

Problem

So much information, so little brand colors

The brand guidelines allowed us to use only pink, teal, navy, and silver solid colors and pink, teal, and silver supergraphics. This limited palette caused difficulty differentiating check-in, gates, baggage claims, and general information.

Solution

With the limited palette, we compromised with overlap

We decided to use pink for baggage claim, teal for check-in, economy, and general directional information, silver for cabin classification that is not economy, and navy for general usage and information.